Finding the Yellow Brick Road: Part 3, The Wizard of Oz

Sometimes, there is more truth in fiction than in publicly available accounts. This story by Warren B. Powell, a leading researcher of real-time routing and scheduling models and frequent consultant to the motor carrier industry, and Donald E. Mayoras, a senior transportation executive and president of a trucking company, provides a view into the discussions many carriers undertake prior to adopting an optimization model. The account is too long to appear as a single article and instead is being published in serial form. This is the third installment.