Human–Robot Interaction: When Investors Adjust the Usage of Robo-Advisors in Peer-to-Peer Lending

Published Online:https://doi.org/10.1287/isre.2021.1009

We study the human–robot interaction of financial-advising services in peer-to-peer lending (P2P). Many crowdfunding platforms have started using robo-advisors to help lenders augment their intelligence in P2P loan investments. Collaborating with one of the leading P2P companies, we examine how investors use robo-advisors and how the human adjustment of robo-advisor usage affects investment performance. Our analyses show that, somewhat surprisingly, investors who need more help from robo-advisors—that is, those encountered more defaults in their manual investing—are less likely to adopt such services. Investors tend to adjust their usage of the service in reaction to recent robo-advisor performance. However, interestingly, these human-in-the-loop interferences often lead to inferior performance.

INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.