Planning, Anticipating and Managing

In the perhaps naive belief that a keynoter has some responsibility to live up to his program billing—in this situation the aim to explore “newer and somewhat more advanced ideas” about corporate planning—I wish to place a definitely radical proposition before TIMS members at this time.

The proposition is that the work of many of the most devoted and vocal “corporate planners” rests today on a fundamentally false bottom—namely, an assumption that our current large corporate entities represent a “highly developed” stage in the evolution of business enterprises. I suspect our successors, with 20/20 hindsight, will wonder how we ever missed sensing that—measured against the potentials inherent in them—our modern corporations constitute the most challenging underdeveloped communities of our complex modern World.

Management Technology, ISSN 0542-4917, was published as a separate journal from 1960 to 1964. In 1965 it was merged into Management Science.