Marketing Science

Kenneth A. Longman
Kenneth A. Longman
285 Madison Avenue, New York, New York 10017
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Kenneth A. Longman

Kenneth A. Longman

285 Madison Avenue, New York, New York 10017

Search for more papers by this author

Published Online:1 Jun 1969https://doi.org/10.1287/mnsc.15.10.B564

Abstract

Editorial observations on the history of media as related to the introduction of mathematical models into media planning process.

cover image Management Science

Volume 15, Issue 10

June 1969

Pages B-461-B-583

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Published Online:June 01, 1969

© 1969 INFORMS

Cite as

Kenneth A. Longman, , (1969) Marketing Science. Management Science 15(10):B-564-B-567.

https://doi.org/10.1287/mnsc.15.10.B564