Note—The Capital Asset Pricing Model and Strategic Planning

Published Online:https://doi.org/10.1287/mnsc.31.4.510

We make two clarifying comments on a recent paper by Naylor and Tapon (Naylor, T. H., F. Tapon. 1982. The capital asset pricing model: An evaluation of its potential as a strategic planning tool. Management Sci.28 1166–1173.). The conclusions of their paper are significantly affected by this.

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