Note. The Role of Returns Policies in Pricing and Inventory Decisions for Catalogue Goods

Published Online:https://doi.org/10.1287/mnsc.44.2.276

Manufacturers often use returns policies to encourage retailers to stock and price items more aggressively. We focus on the effect that such policies have on both a retailer's and a manufacturer's profits when the retailer must commit prior to the selling season to both a stocking quantity and a price at which to sell an item. Such a commitment is often necessary for retailers who sell primarily through catalogues.

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