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The Analyst's Bookshelf

Published Online:1 Oct 1967https://doi.org/10.1287/opre.15.5.980

Abstract

Book Review

—George Schwartz (editor), Science in Marketing, John Wiley and Sons, New York, N. Y., 1965, 532 pages, $9.93—reviewed by Seymour T. R. Abt.

cover image Operations Research

Volume 15, Issue 5

September-October 1967

Pages 779-983

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Published Online:October 01, 1967

© 1967 INFORMS

Cite as

(1967) The Analyst's Bookshelf. Operations Research 15(5):980-980.

https://doi.org/10.1287/opre.15.5.980