A Practitioner’s Guide to Best Practices in Data Visualization

Published Online:https://doi.org/10.1287/inte.2017.0916

Data visualization is the process of visualizing data through tables, charts, graphs, maps, and other visual aids. Data visualization is often thought of as a descriptive tool, but it is also important for use in predictive and prescriptive analytics. It serves as a tool for descriptive data exploration, but also for communicating insights from data and from analytical models. In this tutorial, we provide a concise discussion of best practices for data visualization for effective communication.

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