The Competition Complexity of Dynamic Pricing

Published Online:https://doi.org/10.1287/moor.2022.0230

We study the competition complexity of dynamic pricing relative to the optimal auction in the fundamental single-item setting. In prophet inequality terminology, we compare the expected reward Am(F) achievable by the optimal online policy on m independent and identically distributed (i.i.d.) random variables distributed according to F to the expected maximum Mn(F) of n i.i.d. draws from F. We ask how big m has to be to ensure that (1+ε)Am(F)Mn(F) for all F. We resolve this question and characterize the competition complexity as a function of ε. When ε=0, the competition complexity is unbounded. That is, for any n and m there is a distribution F such that Am(F)<Mn(F). In contrast, for any ε>0, it is sufficient and necessary to have m=ϕ(ε)n, where ϕ(ε)=Θ(log log 1/ε). Therefore, the competition complexity not only drops from unbounded to linear, it is actually linear with a very small constant. The technical core of our analysis is a lossless reduction to an infinite dimensional and nonlinear optimization problem that we solve optimally. A corollary of this reduction is a novel proof of the factor 0.745 i.i.d. prophet inequality, which simultaneously establishes matching upper and lower bounds.

Funding: This work was supported by ANID (Anillo ICMD) [Grant ACT210005] and the Center for Mathematical Modeling [Grant FB210005].

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