Opinion Dynamics on Directed Complex Networks

Published Online:https://doi.org/10.1287/moor.2022.0250

We propose and analyze a mathematical model for the evolution of opinions on directed complex networks. Our model generalizes the popular DeGroot and Friedkin-Johnsen models by allowing vertices to have attributes that may influence the opinion dynamics. We start by establishing sufficient conditions for the existence of a stationary opinion distribution on any fixed graph, and then provide an increasingly detailed characterization of its behavior by considering a sequence of directed random graphs having a local weak limit. Our most explicit results are obtained for graph sequences whose local weak limit is a marked Galton-Watson tree, in which case our model can be used to explain a variety of phenomena, for example, conditions under which consensus can be achieved, mechanisms in which opinions can become polarized, and the effect of disruptive stubborn agents on the formation of opinions.

Funding: This work was supported by the National Science Foundation [Grants NSF-DMS-1929298 and CMMI-2243261].

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