The Birth, Maturation, and Death of Management Science in an Advertising Agency

Lawrence F. Young
Lawrence F. Young
Faculty of Industrial Engineering and Management, Technion-Israel Institute of Technology, Haifa, Israel
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Faculty of Industrial Engineering and Management, Technion-Israel Institute of Technology, Haifa, Israel

Published Online:1 Aug 1980https://doi.org/10.1287/inte.10.4.62

Abstract

The story about author's involvement with an attempt to apply OR/MS methods in the systems development department of a major US advertising agency in the mid-60s.

Volume 10, Issue 4

August 1980

Pages 1-122

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Published Online:August 01, 1980

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Lawrence F. Young, (1980) The Birth, Maturation, and Death of Management Science in an Advertising Agency. Interfaces 10(4):62-67.

https://doi.org/10.1287/inte.10.4.62

Keywords

professional: OR/MS implementation

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The Birth, Maturation, and Death of Management Science in an Advertising Agency

Abstract

Volume 10, Issue 4

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