Heuristic “Optimization”: Why, When, and How to Use It

Published Online:https://doi.org/10.1287/inte.11.5.84

The pressing need of real-world problems for quick, simple, and implementable solutions coupled with a recently increased research productivity on improved and rigorously evaluated heuristic methods are rapidly increasing the need, usage, and respect for heuristics. This paper presents a framework for heuristic “optimization” by systematically examining this change in attitudes towards heuristics, their desirable features and proper usage.

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