The Use of the Industry Attractiveness-Business Strength Matrix in Strategic Planning
Published Online:1 Apr 1983https://doi.org/10.1287/inte.13.2.54
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Volume 13, Issue 2
April 1983
Pages 1-102
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- Published Online:April 01, 1983
© 1983 INFORMS
Cite as
Arnoldo C. Hax, Nicolas S. Majluf, (1983) The Use of the Industry Attractiveness-Business Strength Matrix in Strategic Planning. Interfaces 13(2):54-71.
https://doi.org/10.1287/inte.13.2.54
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