Marketing Science—Whither New Products

Kenneth A. Longman
Kenneth A. Longman
68 Woodland Drive, Princeton, New Jersey 08540
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Kenneth A. Longman

Kenneth A. Longman

68 Woodland Drive, Princeton, New Jersey 08540

Search for more papers by this author

Published Online:1 Nov 1971https://doi.org/10.1287/inte.2.1.48

Abstract

An essay about excessive amount of new products brought to the market, where the differences between them are minute, or even hard to discover.

cover image Interfaces

Volume 2, Issue 1

November 1971

Pages 1-56

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Published Online:November 01, 1971

© 1971 INFORMS

Cite as

Kenneth A. Longman, (1971) Marketing Science—Whither New Products. Interfaces 2(1):48-49.

https://doi.org/10.1287/inte.2.1.48