The Success of High-Technology Firms: Early Technological and Marketing Influences

The success of high-technology companies depends upon many factors, among them technological and marketing influences at or soon after company founding. For a sample of newly founded companies in the Greater Boston area, rapid transfer of technology from an advanced technology-based “incubating organization,” an initial focus upon product development and manufacture, visible marketing organization and practices, and accurate understanding of customer needs and competition are apparent among the more successful.