The Unifying Vision Process: Value beyond Traditional Decision Analysis in Multiple-Decision-Maker Environments

Published Online:https://doi.org/10.1287/inte.22.6.150

A new process for the application of decision analysis and other analytical methodologies, called the unifying vision process, can be very valuable in multiple-decision-maker environments. This process is valuable because it removes constraints on the analysis and increases the likelihood that the recommendations will be implemented. Its value is the consequence of establishing a unified vision or “sense of how the world works” among the multiple decision makers. The unified vision is not a compromise but a new, superordinate vision that encompasses the visions initially held by all of the decision makers. The establishment of a unified vision is enabled by the learning that occurs throughout the process.

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