Case Analysis: Analyses of the National Cranberry Cooperative—1. Tactical Options

We initiated this section in the November–December 1989 issue of Interfaces with the publication of the National Cranberry Case and an invitation to submit analyses by May 1, 1990. We promised to “review the reports, select and edit the best sections from them, prepare a commentary, and publish the results.” In this first part of those results, I discuss results that consider the environment fixed and focus on the tactical options available. I include edited analyses of the submissions from Khashoggi, Chabas, and Bakken [1990], Juergens, Hoyt, and Swenson [1990], and Langelo [1990]. In the second part, I will expand the analysis to consider changes in the environment and implementation issues, and I will include edited analyses of three additional submissions.