Creativity in MS/OR: Ten Exercises and the Number 24
Published Online:1 Apr 1995https://doi.org/10.1287/inte.25.2.37
Abstract
In a previous column (Evans [Evans, James R. 1993. Creativity in MS/OR: The multiple dimensions of creativity. Interfaces23(2) 80–83.]), I described some key traits that promote divergent thinking among creative individuals. These include awareness and problem sensitivity, fluency, flexibility, originality, and intellectual playfulness. Creativity can be enhanced by consciously trying to improve these traits. The two most important rules are to defer judgment and seek quantity (of ideas).
