Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment
Published Online:1 Dec 1999https://doi.org/10.1287/inte.29.6.127
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Volume 29, Issue 6
November-December 1999
Pages 4-148
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- Published Online:December 01, 1999
© 1999 INFORMS
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Richard J. Schonberger, (1999) Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment. Interfaces 29(6):127-129.
https://doi.org/10.1287/inte.29.6.127
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