Reply to Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment

• Terry J. Hill

  Terry J. Hill

  London Business School, Sussex Place, Regents Park, London, NW1 4SA, United Kingdom

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• Rafael Menda

  Rafael Menda

  Graduate School of Business, University of Cape Town, Rondebosch-7700, Cape Town, South Africa

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• David M. Dilts

  David M. Dilts

  Department of Management Sciences, University of Waterloo, Waterloo, Ontario N2L 3G1, Canada

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