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Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services

Yifan Dou
Yifan Dou
[email protected]
School of Economics and Management, Beihang University, Beijing 100191, China
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,
Marius F. Niculescu
Marius F. Niculescu
[email protected]
Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308
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,
D. J. Wu
D. J. Wu
[email protected]
Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308
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Yifan Dou

[email protected]

School of Economics and Management, Beihang University, Beijing 100191, China

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Marius F. Niculescu

[email protected]

Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308

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D. J. Wu

[email protected]

Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308

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Published Online:20 Dec 2012https://doi.org/10.1287/isre.1120.0463

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cover image Information Systems Research

Volume 24, Issue 1

March 2013

Pages 1-vi

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Received:January 15, 2012
Published Online:December 20, 2012

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Yifan Dou, Marius F. Niculescu, D. J. Wu, (2012) Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services. Information Systems Research 24(1):164-185.

https://doi.org/10.1287/isre.1120.0463

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Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services

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