Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market
Published Online:24 Dec 2014https://doi.org/10.1287/isre.2014.0540
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Volume 25, Issue 4
Special Section: Information, Technology, and the Changing Nature of Work
December 2014
Pages 667-891
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- Received:July 16, 2009
- Published Online:December 24, 2014
Copyright © 2014, INFORMS
Cite as
Xin Xu, James Y. L. Thong, Viswanath Venkatesh (2014) Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market. Information Systems Research 25(4):710-729.
https://doi.org/10.1287/isre.2014.0540
Keywords
