The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments
Published Online:15 Sep 2020https://doi.org/10.1287/isre.2020.0948
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Volume 31, Issue 4
December 2020
Pages iii-viii, 1037-1492, C2
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- Received:September 10, 2018
- Accepted:May 11, 2020
- Published Online:September 15, 2020
Copyright © 2020, The Author(s)
Cite as
Miguel Godinho de Matos, Pedro Ferreira (2020) The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments. Information Systems Research 31(4):1337-1360.
https://doi.org/10.1287/isre.2020.0948
Keywords
