Mobile Push vs. Pull Targeting and Geo-Conquesting

• Dominik Molitor

  Dominik Molitor

  [email protected]

  https://orcid.org/0000-0002-8233-4308

  Gabelli School of Business, Fordham University, New York, New York 10023

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• Martin Spann

  Martin Spann

  [email protected]

  https://orcid.org/0000-0003-4645-3913

  LMU Munich School of Management, Ludwig-Maximilians-Universität München (LMU Munich), 80539 Munich, Germany

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• Anindya Ghose

  Corresponding Author

  Anindya Ghose

  [email protected]

  https://orcid.org/0000-0002-6499-8944

  Leonard N. Stern School of Business, New York University, New York, New York 10012

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• Philipp Reichhart

  Philipp Reichhart

  [email protected]

  LMU Munich School of Management, Ludwig-Maximilians-Universität München (LMU Munich), 80539 Munich, Germany

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