Optimal Dynamic Advertising Policy for New Products
Published Online:1 Dec 2006https://doi.org/10.1287/mnsc.1060.0585
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Volume 52, Issue 12
December 2006
Pages iv-1982
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- Received:August 01, 2005
- Published Online:December 01, 2006
Copyright © 2006, INFORMS
Cite as
Trichy V. Krishnan, Dipak C. Jain, (2006) Optimal Dynamic Advertising Policy for New Products. Management Science 52(12):1957-1969.
https://doi.org/10.1287/mnsc.1060.0585
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