Note on an Application of a Goal Programming Model for Media Planning
Published Online:1 Apr 1968https://doi.org/10.1287/mnsc.14.8.B431
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Volume 14, Issue 8
April 1968
Pages B-415-B-544
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- Published Online:April 01, 1968
© 1968 INFORMS
Cite as
A. Charnes, W. W. Cooper, D. B. Learner, E. F. Snow, (1968) Note on an Application of a Goal Programming Model for Media Planning. Management Science 14(8):B-431-B-436.
https://doi.org/10.1287/mnsc.14.8.B431
