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Available Issues

April 10, 2013 - July 6, 2026

Available Issues

April 10, 2013 - July 6, 2026

Marketing Science

Published Online:1 Oct 1969https://doi.org/10.1287/mnsc.16.2.B148

Abstract

Editorial notes about advertising and sales promotion with an invitation to the readership to share their experiences in the area of sales promotion effectiveness.

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