Marketing Science

Kenneth A. Longman
Kenneth A. Longman
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Kenneth A. Longman

Kenneth A. Longman

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Published Online:1 Dec 1969https://doi.org/10.1287/mnsc.16.4.B281

Abstract

Editorial comment and call for letters on the subject for the column about Marketing Science.

—“A note on the use of Markov chains in forecasting store choice” by Kenneth A. Longman, 285 Madison Avenue, New York, New York 10017.

cover image Management Science

Volume 16, Issue 4

December 1969

Pages B-163-B-302

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Published Online:December 01, 1969

© 1969 INFORMS

Cite as

Kenneth A. Longman, , (1969) Marketing Science. Management Science 16(4):B-281-B-285.

https://doi.org/10.1287/mnsc.16.4.B281