Open Access

Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account

Darren W. Dahl
Darren W. Dahl
[email protected]
Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada
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,
Christoph Fuchs
Christoph Fuchs
[email protected]
Rotterdam School of Management, Erasmus University Rotterdam, 3062 PA Rotterdam, The Netherlands
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,
Martin Schreier
Martin Schreier
[email protected]
WU Vienna University of Economics and Business, 1020 Vienna, Austria
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Darren W. Dahl

[email protected]

Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada

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Christoph Fuchs

[email protected]

Rotterdam School of Management, Erasmus University Rotterdam, 3062 PA Rotterdam, The Netherlands

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Martin Schreier

[email protected]

WU Vienna University of Economics and Business, 1020 Vienna, Austria

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Published Online:29 Oct 2014https://doi.org/10.1287/mnsc.2014.1999

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Volume 61, Issue 8

August 2015

Pages iv–vi, 1741–2011

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Received:April 25, 2013
Accepted:April 22, 2014
Published Online:October 29, 2014

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Darren W. Dahl, Christoph Fuchs, Martin Schreier (2014) Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science 61(8):1978-1988.

https://doi.org/10.1287/mnsc.2014.1999

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Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account

Volume 61, Issue 8

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