The Value of Nothing: Asymmetric Attention to Opportunity Costs Drives Intertemporal Decision Making
Published Online:13 Oct 2016https://doi.org/10.1287/mnsc.2016.2547
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Volume 63, Issue 12
December 2017
Pages 3999-4446
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- Received:October 05, 2014
- Accepted:March 26, 2016
- Published Online:October 13, 2016
Copyright © 2016, The Author(s)
Cite as
Daniel Read, Christopher Y. Olivola, David J. Hardisty (2016) The Value of Nothing: Asymmetric Attention to Opportunity Costs Drives Intertemporal Decision Making. Management Science 63(12):4277-4297.
https://doi.org/10.1287/mnsc.2016.2547
Keywords
