Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance
Published Online:29 Mar 2018https://doi.org/10.1287/mnsc.2017.2920
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Volume 64, Issue 12
December 2018
Pages 5461-5959
Article Information
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- Received:August 05, 2016
- Accepted:July 28, 2017
- Published Online:March 29, 2018
Copyright © 2018 The Author(s)
Cite as
Stephen J. Anderson, Rajesh Chandy, Bilal Zia (2018) Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance. Management Science 64(12):5559-5583.
https://doi.org/10.1287/mnsc.2017.2920
Keywords
