The Impact of Time Shifting on TV Consumption and Ad Viewership

• Rodrigo Belo

  Corresponding Author

  Rodrigo Belo

  http://orcid.org/0000-0001-6839-5086

  Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, Netherlands

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  ,
• Pedro Ferreira

  Pedro Ferreira

  Heinz College and Department of Engineering and Public Policy, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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  ,
• Miguel Godinho de Matos

  Miguel Godinho de Matos

  http://orcid.org/0000-0002-6333-2753

  Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, 1200-781 Lisbon, Portugal

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  ,
• Filipa Reis

  Filipa Reis

  http://orcid.org/0000-0001-8180-1042

  Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, 1200-781 Lisbon, Portugal

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