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Volume 72, Issue 3
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- Received:May 07, 2023
- Accepted:February 23, 2025
- Published Online:July 28, 2025
Copyright © 2025 The Author(s)
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The authors thank seminar participants at the European Marketing Academy Conference (EMAC), Statistical Challenges in E-Commerce Research (SCECR) conference, Workshop in Information Systems and Economics (WISE), the Digital Economy Workshop, the Paris Conference on Digital Economics, the Creator Economy Retreat, the Marketing Department faculty at London Business School, University College London, Imperial College London, Bocconi University, Singapore Management University, Indian Institute of Management Ahmedabad, and specifically Christian Peukert, Michail Batikas, Dominik Gutt, Ananya Sen, Michelle Andrews, Xiao Liu, Yiting Deng, and Davide Proserpio for their helpful feedback. Shrabastee Banerjee additionally acknowledges the support of the Dutch national e-infrastructure, in collaboration with the SURF Cooperative and NWO. All authors contributed equally to this project.
