Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development

The authors thank the department editor Hemant Bhargava, associate editor, and anonymous reviewers; participants at the Workshop on Information System Design and Economic Behavior 2021, the Research on Innovation, Science, and Entrepreneurship Workshop 2021 of the Max Planck Institute for Innovation and Competition, and the Workshop on Information Systems and Economics 2020, with distinct gratitude for the insightful feedback of Joachim Henkel, Ting Li, Klaus Miller, Imke Reimers, and Bernd Skiera; Alessandro Acquisti for helpful comments on an early version of this manuscript; and participants in presentations at the Erasmus University Rotterdam, University of Passau, University of Bamberg, Tilburg University, Vienna University of Economics and Business, and Technical University of Munich.