Open Access

Skill Deprioritization: Reorganizing in the Age of Generative Artificial Intelligence

Matteo Devigili
Matteo Devigili
[email protected]
https://orcid.org/0009-0009-3680-4645
Entrepreneurship and Family Enterprise, INSEAD, Singapore 138676
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Erdem Dogukan Yilmaz
Corresponding Author
Erdem Dogukan Yilmaz
[email protected]
https://orcid.org/0000-0002-2727-3557
Entrepreneurship and Family Enterprise, INSEAD, Fontainebleau 77300, France
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Vibha Gaba
Vibha Gaba
[email protected]
https://orcid.org/0000-0002-0182-8948
Entrepreneurship and Family Enterprise, INSEAD, Singapore 138676
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Henrich Greve
Henrich Greve
[email protected]
https://orcid.org/0000-0002-7927-6573
Entrepreneurship and Family Enterprise, INSEAD, Singapore 138676
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Matteo Devigili

Matteo Devigili

[email protected]

https://orcid.org/0009-0009-3680-4645

Entrepreneurship and Family Enterprise, INSEAD, Singapore 138676

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,

Erdem Dogukan Yilmaz

Corresponding Author

Erdem Dogukan Yilmaz

[email protected]

https://orcid.org/0000-0002-2727-3557

Entrepreneurship and Family Enterprise, INSEAD, Fontainebleau 77300, France

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,

Vibha Gaba

[email protected]

https://orcid.org/0000-0002-0182-8948

Entrepreneurship and Family Enterprise, INSEAD, Singapore 138676

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,

Henrich Greve

[email protected]

https://orcid.org/0000-0002-7927-6573

Entrepreneurship and Family Enterprise, INSEAD, Singapore 138676

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Published Online:24 Jul 2026https://doi.org/10.1287/mnsc.2025.01859

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Received:May 12, 2025
Accepted:February 23, 2026
Published Online:July 24, 2026

Copyright © 2026 The Author(s)

Cite as

Matteo Devigili, Erdem Dogukan Yilmaz, Vibha Gaba, Henrich Greve (2026) Skill Deprioritization: Reorganizing in the Age of Generative Artificial Intelligence. Management Science 0(0).

https://doi.org/10.1287/mnsc.2025.01859

Keywords

Acknowledgments

The authors thank the department editor, the associate editor, and the anonymous reviewers for their constructive guidance during the review process. The authors also thank Piyush Gulati, Milan Miric, Phanish Puranam, seminar participants at INSEAD and London Business School, and participants at the 2025 Strategic Management Society Annual Conference for their valuable comments and suggestions. All errors are the authors’ own.