Note—A Note on Modeling the Relationship of Diminishing Returns to Media Overlap for the Media Planning Problem
Published Online:1 Sep 1975https://doi.org/10.1287/mnsc.22.1.111
- Cited by
- 18 May 2012 | Current Issues and Research in Advertising, Vol. 8, No. 2
- 1 November 1981 | Journal of Marketing Research, Vol. 18, No. 4
- 13 December 2018 | Journal of Marketing Research, Vol. 14, No. 1
Volume 22, Issue 1
September 1975
Pages 1-124
Article Information
Metrics
Information
- Published Online:September 01, 1975
© 1975 INFORMS
Cite as
Leonard M. Lodish, (1975) Note—A Note on Modeling the Relationship of Diminishing Returns to Media Overlap for the Media Planning Problem. Management Science 22(1):111-115.
https://doi.org/10.1287/mnsc.22.1.111
