Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products
Published Online:1 Feb 1979https://doi.org/10.1287/mnsc.25.2.191
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Volume 25, Issue 2
February 1979
Pages 117-210
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- Published Online:February 01, 1979
© 1979 INFORMS
Cite as
Gary L. Lilien, (1979) Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products. Management Science 25(2):191-204.
https://doi.org/10.1287/mnsc.25.2.191
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