Note—A Comment on “Modeling the Marketing Mix Decision for Industrial Products”
Published Online:1 Jan 1980https://doi.org/10.1287/mnsc.26.1.97
- Cited by
- 22 October 2008 | Journal of Business-to-Business Marketing, Vol. 7, No. 2-3
- 18 May 2012 | Current Issues and Research in Advertising, Vol. 8, No. 2
- 1 January 1984 | Journal of Marketing, Vol. 48, No. 1
Volume 26, Issue 1
January 1980
Pages 1-117
Article Information
Metrics
Information
- Published Online:January 01, 1980
© 1980 INFORMS
Cite as
Paul W. Farris, Robert D. Buzzell, (1980) Note—A Comment on “Modeling the Marketing Mix Decision for Industrial Products”. Management Science 26(1):97-101.
https://doi.org/10.1287/mnsc.26.1.97
