Variety in Retailing
Published Online:1 Oct 1956https://doi.org/10.1287/mnsc.3.1.93
Abstract
Many marketing problems which promise to be amenable to the techniques of operations research have apparently not been subjected to systematic analysis. This article is a first attempt at an analysis of one such area—the number of items stocked by a retailer and its relation to his sales, his costs, and his profits.
