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Feature Article—Aggregate Advertising Models: The State of the Art

John D. C. Little
John D. C. Little
Massachusetts Institute of Technology, Cambridge, Massachusetts
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John D. C. Little

Massachusetts Institute of Technology, Cambridge, Massachusetts

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Published Online:1 Aug 1979https://doi.org/10.1287/opre.27.4.629

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Volume 27, Issue 4

July-August 1979

Pages 629-854

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John D. C. Little, (1979) Feature Article—Aggregate Advertising Models: The State of the Art. Operations Research 27(4):629-667.

https://doi.org/10.1287/opre.27.4.629

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Feature Article—Aggregate Advertising Models: The State of the Art

Volume 27, Issue 4

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