Market Orchestrators: The Effects of Certification on Platforms and Their Complementors

All authors contributed equally. The authors benefited from presentations at the Data Sciences and Operations department at University of Southern California, the ORG Seminar series at Ludwig Maximilian University, the 2019 Society for Institutional & Organizational Economics Annual Conference, the 2018 Strategic Management Society (SMS) Annual Meeting, the 2018 Platform Strategy Research Symposium at Boston University, and the 2018 SMS Special Conference in Oslo. The authors thank the following persons for their feedback: Anil Doshi, Mallory Flowers, Sebastian Hoenen, Manav Raj, Daniel Sands, Daniel Sokol, and all participants in the UCL School of Management, Strategy & Entrepreneurship reading group. They thank Karan Chaudhari, Georgi Nikolov and five MSc students at the Rotterdam School of Management for their assistance in collecting data. The authors are grateful for Kevin O’Brien at Kiva for sharing with them his insights on Social Performance badges. Finally, the authors thank Senior Editor Daniel Levinthal and two anonymous reviewers for their constructive feedback during the review process. All mistakes are the authors' own.