Doing Well by Doing Good, Uniquely: Materiality and the Market Value of Unique CSR Strategies

The authors thank senior editor Michael Lenox for valuable guidance in the review process and two anonymous reviewers for several helpful comments that improved the paper. Excellent research assistance was provided by Gabriel da Cruz. The authors are grateful for conversations with and comments on early drafts from Adam Clark, Sergio Firpo, Caroline Flammer, Paul Godfrey, Matt Hughey, Steve Kofford, and Haram Seo as well as seminar participants at the Strategy Science Conference 2019, Strategic Management Society Annual Conference at Minneapolis – 2019, Academy of Management Virtual Conference 2020, and brownbag seminars at the David Eccles School of Business.