Strategy Experiments in Nonexperimental Settings: Challenges of Theory, Inference, and Persuasion in Business Strategy
Published Online:22 Oct 2024https://doi.org/10.1287/stsc.2024.0164
- Cited by
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- 1 November 2024 | Strategy Science, Vol. 9, No. 4
Volume 9, Issue 4
December 2024
Pages 297-514, C3
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- Received:January 21, 2024
- Accepted:September 16, 2024
- Published Online:October 22, 2024
Copyright © 2024 The Author(s)
Cite as
Ron Adner; , Daniel A. Levinthal (2024) Strategy Experiments in Nonexperimental Settings: Challenges of Theory, Inference, and Persuasion in Business Strategy. Strategy Science 9(4):311-321.
https://doi.org/10.1287/stsc.2024.0164
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The authors thank the editors, anonymous reviewer, and seminar participants at the Strategy Science Conference at Bocconi and participants in the Friends of Organizational Learning (FOOLs) workshop at Wharton for their insightful comments and suggestions.
