Strategy Theory Using Analogy: Rationale, Tools and Examples

This article benefitted from the comments of participants at the Conference on Theory-Driven Strategy at Bocconi University, Milan, in October 2023. The authors appreciate other comments they received from Teppo Felin, Alfonso Gambardella, Mike Hannan, Balázs Kovács, Helena Miton, Phanish Puranam, László Pólos, and Todd Zenger on earlier drafts.