The Imagination Advantage: Why and How Strategists Combine Knowledge and Imagination in Developing Theories
Published Online:1 Nov 2024https://doi.org/10.1287/stsc.2024.0184
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Volume 9, Issue 4
December 2024
Pages 297-514, C3
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- Received:October 12, 2023
- Accepted:September 22, 2024
- Published Online:November 01, 2024
Copyright © 2024 The Author(s)
Cite as
Violina P. Rindova; , Luis L. Martins (2024) The Imagination Advantage: Why and How Strategists Combine Knowledge and Imagination in Developing Theories. Strategy Science 9(4):499-514.
https://doi.org/10.1287/stsc.2024.0184
Keywords
The authors thank the special issue editors for insightful guidance and participants in the Theory-Based View in Strategy and Entrepreneurship Conference, Bocconi University, October 2023, for helpful comments.
