Revisiting the Unitary Actor Assumption: Toward Realistic Aggregation of Individual Preferences in Strategy Research

The authors thank Senior Editor Tobias Kretschmer and three anonymous reviewers for their guidance and constructive feedback throughout the review process. The authors are also grateful to Daniel Albert, Dylan Boynton, Javier Gimeno, Cha Li, Tomasz Obloj, Kramer Quist, and Brit Sharoni for their insightful comments on earlier drafts. Finally, the authors thank seminar participants at Wharton, ESSEC, Emory, UT Austin, Harvard Business School, the SMS Annual Conference, and the Academy of Management Meeting for their helpful suggestions. All remaining errors are the authors’ own.