About Our Authors
Sinan Aral (“Social Media and Business Transformation: A Framework for Research”) is an assistant professor and Microsoft faculty fellow at the NYU Stern School. His research focuses on social contagion and how information diffusion in massive social networks affects information worker productivity, consumer demand and viral marketing. He received his BA from Northwestern, holds master's degrees from the London School of Economics and Harvard, and received his PhD from MIT. His papers are available at http://pages.stern.nyu.edu/~sara.
Ram Bezawada (“The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation”) is an assistant professor at the School of Management, State University of New York, Buffalo. He received his PhD in marketing from the Krannert Graduate School of Management and MS in statistics from the College of Science, respectively, from Purdue University. His research interests include topics relating to multi-channel shopping, social/new media and digital marketing. His research has been published in journals such as the Journal of Marketing and Marketing Science.
Jörg Claussen (“The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation”) is a postdoc at Copenhagen Business School's Department of Innovation and Organizational Economics. Before joining Copenhagen Business School he obtained a PhD in management at the University of Munich and worked at Ifo Institute, Munich. His research focuses on technology strategies in high-tech industries, on organization design, and on interdependencies between the two.
Chrysanthos Dellarocas (“Social Media and Business Transformation: A Framework for Research”) is Professor and Chair of Information Systems at Boston University's School of Management. He holds PhD and MS degrees in computer science from MIT and a diploma in electrical engineering from the National Technical University of Athens, Greece. His research explores the impact of online reputation and social media on organizations. Other interests include collective intelligence, online advertising and the economics of media industries.
Wenjing Duan (“Social Media and Firm Equity Value”) is an associate professor of information systems at GWSB, received her PhD from the University of Texas at Austin in 2006. His current research interests are online consumer-generated content and social media, online communities and online social network, information systems and marketing, and healthcare and IT. He has published many articles in leading IS and marketing journals. She is also the recipient of the 2012 Emerald Management Reviews Citations of Excellence Awards.
Yifan Dou (“Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services”) is an assistant professor of information systems and information management at School of Economics and Management, Beihang University, China. He received his PhD and BBA in management science and engineering from Tsinghua University. His research interests include economics of IT and OM-IS interface modeling. He has published in academic journals including European Journal of Operational Research.
Xiao Fang (“Predicting Adoption Probabilities in Social Networks”) is an assistant professor of information systems at the David Eccles School of Business, University of Utah. He received BS, MS from Fudan University, China and PhD in management information systems from the University of Arizona. His research interests are in the areas of social network analytics, business analytics, machine learning, and data mining. He has published in Information Systems Research, INFORMS JOC, Journal of MIS, IEEE TKDE, ACM TOIS, among others..
David Godes (“Social Media and Business Transformation: A Framework for Research”) is an associate professor in the Marketing Department at the Robert H. Smith School of Business, University of Maryland. He received a BS in economics from the University of Pennsylvania and an SM and PhD in management science from the Massachusetts Institute of Technology. His research interests include word-of-mouth communication, social networks, media competition, and sales management. His work has appeared in Marketing Science, Management Science, Quantitative Marketing and Economics, and the Harvard Business Review.
Khim-Yong Goh (“Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content”) is an assistant professor in the Department of Information Systems, School of Computing at the National University of Singapore. He received his PhD degree in business administration (marketing: economics and quantitative methods) from the University of Chicago, Booth School of Business. His research interests include consumer and firm behaviors in markets with network and social interaction effects, marketing in digital media environments, competitive product, pricing and promotional strategies in IT-mediated markets.
Gerald Häubl (“When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products”) is the Canada Research Chair in behavioral science and professor of marketing at the University of Alberta's School of Business. He is the founding director of the Institute for Online Consumer Studies (iocs.org). His primary research interests are consumer decision making, the construction of preference and value, human-information interaction, decision assistance for consumers, and bidding behavior in interactive-pricing markets.
Cheng-Suang Heng (“Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content”) is an assistant professor in the Department of Information Systems, School of Computing at the National University of Singapore. He received his PhD degree (organization, technology and entrepreneurship) from Stanford University, Management Science and Engineering Department. His research interests focus on organization and entrepreneurial strategies, with emphasis on top management decision making, such as escalation of commitment and outsourcing. More recently, he is examining the impact of social media on organization strategies.
Andreas Herrmann (“When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products”) is Professor of Marketing and Director of the Center for Customer Insight at the University of St. Gallen, Switzerland, joining the school as a faculty member in 2002. He was a Professor of Marketing at University of Mainz, Germany, from 1997 to 2002. He received his doctorate from the Koblenz School of Corporate Management. His research focuses on product design, consumer decision making, and pricing policy.
Christian Hildebrand (“When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products”) is a post-doctoral researcher at the Center for Customer Insight, University of St. Gallen, Switzerland. His research focuses on understanding how social interactions affect individual decision behavior with particular emphasis on social interactions online. His research is methodologically agnostic—To tackle interesting research questions and phenomena, he applies large-scale field experiments, laboratory experiments, probability models for social network data as well as computational simulation models.
Paul Jen-Hwa Hu (“Predicting Adoption Probabilities in Social Networks”) is David Eccles Professor of Information Systems at the University of Utah. He received his PhD degree from the University of Arizona. His current research interests include information technology in health care, e-commerce, digital government, and knowledge management. Hu has published papers in Information Systems Research, Journal of MIS, Journal of AIS, Decision Sciences, Communications of the ACM, various IEEE Transactions, and Journal of the American Society for Information Science and Technology.
Ramkumar Janakiraman (“The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation”) . His research encompasses digital marketing, pharmaceutical marketing & healthcare, and marketing & public policy. Ram's research has appeared in journals such as Management Science, Journal of Marketing, Journal of Marketing Research, Information Systems Research, Journal of Management, and Annals of Family Medicine.
Tobias Kretschmer (“The Effects of Rewarding User Engagement: The Case of Facebook Apps”) is Professor of Strategy, Technology and Organization at the University of Munich and Head of Industrial Organisation and New Technologies at Ifo Institute, Munich. He holds a PhD in economics from London Business School and an MSc in strategy from the University of St. Gallen. His work studies the economic and managerial aspects of high-technology industries, specifically products with network effects and two-sided markets, as well as the impact of ICT on firm performance.
Ashish Kumar (“The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation”) is an assistant professor at Department of Marketing, Aalto University School of Business. His research interests include multichannel retailing, digital marketing, social media marketing, and health marketing. He received a PhD in marketing from the School of Management and an MA in economics from the College of Arts and Sciences, respectively, from the State University of New York at Buffalo. He also has an undergraduate degree in computer science from India.
Jan R. Landwehr (“When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products”) is a professor of marketing and holds the chair for product management and marketing communications at the University of Frankfurt, Germany. He received a diploma degree in psychology from the University of Würzburg, Germany, and a doctoral degree in marketing from the University of St. Gallen, Switzerland. His primary research interests are product design/aesthetics, symbolic communication, sustainable consumer behavior, and the genesis of emotional preferences..
Zhepeng (Lionel) Li (“Predicting Adoption Probabilities in Social Networks”) is a PhD candidate in information systems at the David Eccles School of Business, University of Utah. His research interests include deriving competitive advantages from social media and data mining. He holds a master degree in management science from the University of Science and Technology of China. His research has been accepted in Information Systems Research and presented at conferences such as INFORMS.
Zhijie Lin (“Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content”) is a PhD candidate in the Department of Information Systems, School of Computing at the National University of Singapore. He received a BE degree from the South China University of Technology (China), majoring in computer science and international economics. His research interests include social networks, product networks, social media marketing and economics of information systems. His research papers have been published in top refereed conferences such as the International Conference on Information Systems.
Xueming Luo (“Social Media and Firm Equity Value”) is the Eunice & James L. West Distinguished Professor of Marketing at the University of Texas at Arlington and Distinguished Honorary Professor at Fudan University, China. His current research focuses on online group-buying, social targeting ads, mobile consumption, social networks, organizational strategies, and the marketing-finance interface. He has research projects appeared or forthcoming in numerous academic and practitioner journals (Marketing Science, Journal of Marketing Research, Journal of Marketing, Information Systems Research, and others).
Philip Mayrhofer (“The Effects of Rewarding User Engagement: The Case of Facebook Apps”) is an associated researcher at the Center for Digital Technology and Management (CDTM) at the University of Munich. He also earned his PhD in management at the University of Munich and was a visiting scholar at Harvard Business School and Columbia University. His research focuses on the economic analysis of network markets and software platforms.
Amalia Miller (“Active Social Media Management: The Case of Healthcare”) is an associate professor of economics at the University of Virginia. Her research interests lie at the intersection of microeconomics, gender, discrimination, healthcare and technology. She holds a PhD in economics from Stanford University, and a SB from MIT.
Marius Florin Niculescu (“Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services”) is an assistant professor of information technology management at the Scheller College of Business, Georgia Institute of Technology. He received his PhD in operations, information, and technology from Stanford Graduate School of Business, and his BA in applied mathematics from Harvard University. His research interests include economics of free, diffusion and management of IT innovation, software business models, network economics, cloud computing, software quality management, dynamics of digital goods markets, and dynamic pricing. He has published in academic journals including Information Systems Research.
Rishika Rishika (“The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation”) is an assistant professor of marketing at the Mays Business School, Texas A&M University. He has background is in economics and has a PhD in business administration (marketing) from the University of California, Irvine, CA. His research interests include customer relationship management, customer lifetime value, digital marketing and public policy.
Weiyu Tsai (“Predicting Adoption Probabilities in Social Networks”) is an assistant professor at the University of Utah's David Eccles School of Business. He received an MBA degree from Purdue University's Krannert Graduate School of Management, and a PhD degree in management science from the University of Washington. His research interests are in the areas of product innovation and diffusion, project scheduling, and supply chain management.
Catherine Tucker (“Active Social Media Management: The Case of Healthcare”) is the Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing at MIT Sloan and Research Associate at the National Bureau of Economic Research. She has particular expertise in online advertising, digital health, social media and electronic privacy. She has received an NSF CAREER award for her work on digital privacy. She holds a PhD in economics from Stanford University, and a BA from Oxford University.
Liyuan Wei (“Social Ties and User Content Generation: Evidence from Flickr”) is an assistant professor of marketing at the College of Business, City University of Hong Kong. She received the PhD in marketing from the University of Toronto. Her research interests include social psychological factors that influence consumer choice and search online, electronic commerce, and culture business..
D. J. Wu (“Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services”) is the Thomas R. Williams Wachovia Associate Professor of Information Technology Management at the Scheller College of Business, Georgia Institute of Technology. He received his PhD in managerial economics from the Wharton School, University of Pennsylvania, and his BE in computer science from Tsinghua University. His research interests include enterprise software platform ecosystem, economics of cloud computing, contracting, electronic markets, and procurement auction. His recent work has been published or is forthcoming in Management Science, Information Systems Research, and MIS Quarterly. He currently serves as an associate editor for Management Science, and {Manufacturing and Service Operations Management, and a senior editor for Production and Operations Management.
Lynn Wu (“Social Network Effects on Productivity and Job Security: Evidence from the Adoption of a Social Networking Tool”) is an assistant professor at the Wharton School, University of Pennsylvania. Her research focuses on how social media and social networks enable information access and how they ultimately affect information worker productivity and consumer demands. She holds Bachelor of Science degrees, a Master's degree and a PhD from MIT. Her papers are available at https://opimweb.wharton.upenn.edu/profile/1712/.
Xiaohua Zeng (“Social Ties and User Content Generation: Evidence from Flickr”) is an assistant professor of marketing at the College of Business, City University of Hong Kong. She holds a PhD in marketing from the Sauder School of Business at the University of British Columbia. Her current research focuses on social network analysis, virtual communities, pricing, and firm competitive strategies.
Jie Zhang (“Social Media and Firm Equity Value”) is an assistant professor of information systems at the University of Texas at Arlington. She received her PhD degree from University of Rochester in 2003. She employs analytical and empirical techniques to examine issues in electronic commerce and information systems, such as direct sales, web advertising, software licensing policies, and social media. Her research appears in Journal of Economics and Management Strategies, Journal of Management Information Systems, Decision Support Systems, etc.
