Product Line Design with Deliberation Costs: A Two-Stage Process

Published Online:https://doi.org/10.1287/deca.2013.0273

References

  • Battaglini M (2005) Long-term contracting with Markovian consumers. Amer. Econom. Rev. 95(3):637–658.CrossrefGoogle Scholar
  • Bertini M, Wathieu L, Iyengar SS (2012) The discriminating consumer: Product proliferation and willingness to pay for quality. J. Marketing Res. 49(1):39–49.CrossrefGoogle Scholar
  • Cachon GP, Lariviere MA (2001) Contracting to assure supply: How to share demand forecasts in a supply chain. Management Sci. 47(5):629–646.LinkGoogle Scholar
  • Courty P, Li H (2000) Sequential screening. Rev. Econom. Stud. 67(4):697–717.CrossrefGoogle Scholar
  • Diecidue E, Rudi N, Tang W (2012) Dynamic purchase decisions under regret: Price and availability. Decision Anal. 9(1):22–30.LinkGoogle Scholar
  • Eso P, Szentes B (2007a) Optimal information disclosure in auctions and the handicap auction. Rev. Econom. Stud. 74(3):705–731.CrossrefGoogle Scholar
  • Eso P, Szentes B (2007b) The price of advice. RAND J. Econom. 38(4):863–880.CrossrefGoogle Scholar
  • Guo L, Zhang J (2012) Consumer deliberation and product line design. Marketing Sci. 31(6):995–1007.LinkGoogle Scholar
  • Ha AY (2001) Supplier-buyer contracting: Asymmetric cost information and cutoff level policy for buyer participation. Naval Res. Logist. 48(1):41–64.CrossrefGoogle Scholar
  • Iyengar SS, Lepper MR (2000) When choice is demotivating: Can one desire too much of a good thing? J. Personality Soc. Psych. 79(6):995–1006.CrossrefGoogle Scholar
  • Kuksov D, Villas-Boas JM (2010) When more alternatives lead to less choice. Marketing Sci. 29(3):507–524.LinkGoogle Scholar
  • Maskin E, Riley J (1984) Monopoly with incomplete information. RAND J. Econom. 15(2):171–196.CrossrefGoogle Scholar
  • Moorthy KS (1984) Market segmentation, self-selection, and product line design. Marketing Sci. 3(4):288–307.LinkGoogle Scholar
  • Mussa M, Rosen S (1978) Monopoly and product quality. J. Econom. Theory 18(2):301–317.CrossrefGoogle Scholar
  • Nowlis SM, Mandel N, McCabe DB (2004) The effect of a delay between choice and consumption on consumption enjoyment. J. Consumer Res. 31(3):502–510.CrossrefGoogle Scholar
  • Pavan A, Segal I, Toikka J (2012) Dynamic mechanism design. Working paper, Northwestern University, Evanston, IL.Google Scholar
  • Shugan SM (1980) The cost of thinking. J. Consumer Res. 7(2):99–111.CrossrefGoogle Scholar
  • Taylor TA, Xiao W (2009) Incentives for retailer forecasting: Rebates vs. returns. Management Sci. 55(10):1654–1669.LinkGoogle Scholar
  • Tirole J (2009) Cognition and incomplete contracts. Amer. Econom. Rev. 99(1):265–294.CrossrefGoogle Scholar
  • Villas-Boas JM (2009) Product variety and endogenous pricing with evaluation costs. Management Sci. 55(8):1338–1346.LinkGoogle Scholar
  • Zeithaml VA (1981) How consumer evaluation processes differ between goods and services. Marketing Services 9(1):186–190.Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.