Bundling Decisions for Selling Multiple Items in Online Auctions

Published Online:https://doi.org/10.1287/deca.2021.0440

References

  • Adomavicius G, Curley SP, Gupta A, Sanyal P (2012) Effect of information feedback on bidder behavior in continuous combinatorial auctions. Management Sci. 58(4):811–830.LinkGoogle Scholar
  • Aggarwal A, Kumar N, Vidyarthi DP, Buyya R (2021) Fog-integrated cloud architecture enabled multi-attribute combinatorial reverse auctioning framework. Simulation Model. Practice Theory 109:102307.CrossrefGoogle Scholar
  • Allen TT, Hernandez OK, Alomair A (2020) Optimal off-line experimentation for games. Decision Anal. 17(4):277–298.LinkGoogle Scholar
  • Aloysius J, Deck C, Farmer A (2012) A comparison of bundling and sequential pricing in competitive markets: Experimental evidence. Internat. J. Econom. Bus. 19(1):25–51.CrossrefGoogle Scholar
  • Ariely D, Simonson I (2003) Buying, bidding, playing, or competing? Value assessment and decision dynamics in online auctions. J. Consumer Psych. 13(1–2):113–123.CrossrefGoogle Scholar
  • Avery C, Hendershott T (2000) Bundling and optimal auctions of multiple products. Rev. Econom. Stud. 67(3):483–497.CrossrefGoogle Scholar
  • Avni G, Henzinger TA, Žikelić Đ (2021) Bidding mechanisms in graph games. J. Comput. System Sci. 119(8):133–144.CrossrefGoogle Scholar
  • Bahbouhi JE, Moussa N (2017) Prisoner’s dilemma game model for e-commerce. Appl. Math. Comput. 292(1):128–144.Google Scholar
  • Bajari P, Hortacsu A (2004) Economic insights from internet auctions. J. Econom. Literature 42(2):457–486.CrossrefGoogle Scholar
  • Baker T, Murthy NN (2002) A framework for estimating benefits of using auctions in revenue management. Decision Sci. 33(3):385–413.CrossrefGoogle Scholar
  • Bakos Y, Brynjolfsson E (2000) Bundle and competition on the internet. Marketing Sci. 19(1):63–82.LinkGoogle Scholar
  • Balachander S, Ghosh B, Stock A (2010) Why bundle discounts can be a profitable alternative to competing on price promotions. Marketing Sci. 29(4):624–638.LinkGoogle Scholar
  • Bapna R, Goes P, Gupta A (2003) Analysis and design of business-to-consumer online auctions. Management Sci. 49(1):85–101.LinkGoogle Scholar
  • Bapna R, Chang SA, Goes P, Gupta A (2009) Overlapping online auctions: Empirical characterization of bidder strategies and auction prices. Management Inform. Systems Quart. 33(4):763–783.CrossrefGoogle Scholar
  • Bapna R, Goes P, Gupta A, Jin Y (2004) User heterogeneity and its impact on electronic auction market design: An empirical exploration. Management Inform. Systems Quart. 28(1):21–43.CrossrefGoogle Scholar
  • Benoit JP, Krishna V (2001) Multiple-object auctions with budget constrained bidders. Rev. Econom. Stud. 68(1):155–179.CrossrefGoogle Scholar
  • Bitran GR, Ferrer JC (2007) On pricing and composition of bundles. Production Oper. Management 16(1):93–108.CrossrefGoogle Scholar
  • Bradlow ET, Park YH (2007) Bayesian estimation of bid sequences in internet auction using a generalized record-breaking model. Marketing Sci. 26(2):218–229.LinkGoogle Scholar
  • Cachon GP, Terwiesch C, Xu Y (2008) On the effects of consumer search and firm entry in a multiproduct competitive market. Marketing Sci. 27(3):461–473.LinkGoogle Scholar
  • Caldentey R, Vulcano G (2007) Online auction and list price revenue management. Management Sci. 53(5):795–813.LinkGoogle Scholar
  • Chakraborty I (2000) Bundling decisions for selling multiple objects. Econom. Theory 13:723–733.CrossrefGoogle Scholar
  • Chakraborty I (2006) Bundle and separate sales in auctions with entry. Games Econom. Behav. 54(1):31–46.CrossrefGoogle Scholar
  • Chan TY, Kadiyali V, Park YH (2007) Willingness to pay and competition in online auctions. J. Marketing Res. 44(2):324–333.CrossrefGoogle Scholar
  • Chu CS, Leslie P, Sorensen A (2011) Bundle-size pricing as an approximation to mixed bundling. Amer. Econom. Rev. 101(1):263–303.CrossrefGoogle Scholar
  • Dholakia UM, Simonson I (2005) The effect of explicit reference points on consumer choice and online bidding behavior. Marketing Sci. 24(2):206–217.LinkGoogle Scholar
  • Etzion H, Pinker E, Seidmann A (2006) Analyzing the simultaneous use of auctions and posted prices for online selling. Manufacturing Service Oper. Management 8(1):68–91.LinkGoogle Scholar
  • Gallien J, Gupta S (2007) Temporary and permanent buyout prices in online auctions. Management Sci. 53(5):814–833.LinkGoogle Scholar
  • Gansterer M, Hartl RF, Sörensen K (2020) Pushing frontiers in auction-based transport collaborations. Omega. 94:102042.CrossrefGoogle Scholar
  • Gustafsson J (2020) Valuation of research and development projects using buying and selling prices: Generalized definitions. Decision Anal. 17(2):154–168.LinkGoogle Scholar
  • Hitt LM, Chen PY (2005) Bundling with customer self-selection: A simple approach to bundling low-marginal-cost goods. Management Sci. 51(10):1481–1493.LinkGoogle Scholar
  • Jafarizadeh B, Bratvold RB (2021) Project valuation: Price forecasts bound to discount rates. Decision Anal. 18(2):139–152.LinkGoogle Scholar
  • Jehiel P, Meyer-ter-Vehn M, Moldovanu B (2007) Mixed bundling auctions. J. Econom. Theory 134(1):494–512.CrossrefGoogle Scholar
  • Jiang Y, Shang J, Kemerer CF, Liu Y (2011) Optimizing e-tailer profits and customer savings: Pricing multistage customized online bundles. Marketing Sci. 30(4):737–752.LinkGoogle Scholar
  • Khan U, Dhar R (2010) Price-framing effects on the purchase of hedonic and utilitarian bundles. J. Marketing Res. 47(6):1090–1099.CrossrefGoogle Scholar
  • Lee HC, Tsai DC, Wu MD (2011) The dilemma of mixed bundles: The effects of price, brand and content preference on music CD bundle choices. J. Retailing Consumer Service 18(5):455–462.CrossrefGoogle Scholar
  • Malik K, Mishra D (2021) Pareto efficient combinatorial auctions: Dichotomous preferences without quasilinearity. J. Econom. Theory 191:105128.CrossrefGoogle Scholar
  • Mankila M (2004) Retaining students in retail banking through price bundling: Evidence from the Swedish market. Eur. J. Oper. Res. 155(2):299–316.CrossrefGoogle Scholar
  • Milgrom P, Mollner J (2021) Extended proper equilibrium. J. Econom. Theory 194:105258.CrossrefGoogle Scholar
  • Özer Ö, Phillips R (2012) Pricing fundamentals. Özer Ö, Phillips R, eds. The Oxford Handbook of Pricing Management (Oxford University Press, Oxford, UK).CrossrefGoogle Scholar
  • Popkowski Leszczyc PTL, Häubl G (2010) To bundle or not to bundle: Determinants of the profitability of multi-item auctions. J. Marketing 74(4):110–124.CrossrefGoogle Scholar
  • Popkowski Leszczyc PTL, Pracejus JW, Shen Y (2008) Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation. Organ. Behav. Human Decision Processes 105(2):233–246.CrossrefGoogle Scholar
  • Popkowski Leszczyc PT, Qiu C, He Y (2009) Empirical testing of the reference-price effect of buy-now prices in internet auctions. J. Retailing 85(2):211–221.CrossrefGoogle Scholar
  • Rhuggenaath J, Afshar RR, Akcay A, Zhang Y, Kaymak U, Çolak F, Tanyerli M (2021) Maximizing revenue for publishers using header bidding and ad exchange auctions. Oper. Res. Lett. 49(2):250–256.CrossrefGoogle Scholar
  • Roth AE, Ockenfels A (2002) Last minute bidding and the rules for ending second price auctions: Evidence from eBay and Amazon auctions on the internet. Amer. Econom. Rev. 92(4):1093–1103.CrossrefGoogle Scholar
  • Shin J, Sudhir K, Yoon DH (2012) When to “fire” customers: Customer cost-based pricing. Management Sci. 58(5):932–947.LinkGoogle Scholar
  • Shmueli G, Russo R, Jank W (2007) Modeling bid arrivals in online auctions. Ann. Appl. Statist. 1(2):412–441.CrossrefGoogle Scholar
  • Singhal R, Singhal A (2021) A feedback-based combinatorial fair economical double auction resource allocation model for cloud computing. Future Generation Comput. Systems 115:780–797.CrossrefGoogle Scholar
  • Spann M, Tellis G (2006) Does the internet promote better consumer decisions? The case of name-your-own-price auctions. J. Marketing 70(1):65–78.CrossrefGoogle Scholar
  • Stremersch S, Tellism GJ (2002) Strategic bundling of products and prices: A new synthesis for marketing. J. Marketing 66(1):55–72.CrossrefGoogle Scholar
  • Subramaniam R, Venkatesh R (2009) Optimal bundling strategies in multiobject auctions of complements or substitutes. Marketing Sci. 28(2):264–273.LinkGoogle Scholar
  • Terán J, Aguilar J, Cerrada M (2017) Integration in industrial automation based on multi-agent systems using cultural algorithms for optimizing the coordination mechanisms. Comput. Indust. 91:11–23.CrossrefGoogle Scholar
  • Vickrey W (1961) Counter-speculation, auctions and competitive sealed tenders. J. Finance 16(1):8–37.CrossrefGoogle Scholar
  • Xiong W, Xiong L (2021) Anti-collusion data auction mechanism based on smart contract. Inform. Sci. 555(1):386–409.CrossrefGoogle Scholar
  • Yoo OS, McCardle K (2020) The valuator’s curse: Decision analysis of overvaluation and disappointment in acquisition. Decision Anal. 17(4):299–313.LinkGoogle Scholar
  • Zeithammer R (2006) Forward-looking bidding in online auctions. J. Marketing Res. 43(3):462–476.CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.