A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine
Published Online:4 Mar 2009https://doi.org/10.1287/inte.1080.0424
References
- Introduction to Regression Modeling (2006) (Thomson, Brooks/Cole, Belmont, CA) Google Scholar
- Factorial design in a pricing experiment. J. Marketing Res. (1969) 6(4):427–429Crossref, Google Scholar
- Illustration of confounding in Plackett-Burman designs. Quality Engrg. (1996) 9(1):11–20Crossref, Google Scholar
- Experimental design on the front lines of marketing: Testing new ideas to increase direct mail sales. Internat. J. Res. Marketing (2006) 23(3):309–319Crossref, Google Scholar
- Industrial use of statistically designed experiments: Case study references and some historical anecdotes. Quality Engrg. (1992) 4(4):547–562Crossref, Google Scholar
- Statistics for Experimenters (2005) 2nd ed.(John Wiley & Sons, New York) . (orig. pub. 1978.)Google Scholar
- The marketing center: Vanishing shelf space. Atlanta Econom. Rev. (1961) 11(October):9–13Google Scholar
- SH.A.R.P.: Shelf allocation for retailer's profit. Marketing Sci. (1988) 7(3):211–231Link, Google Scholar
- Asymmetric cannibalism in retail assortments. J. Retailing (1989) 65(2):153–192Google Scholar
- Case study: Color control in the automotive industry. Quality Engrg. (2002) 15(1):161–170Crossref, Google Scholar
- Increase in sales due to in-store display. J. Marketing Res. (1975) 12(4):426–431Crossref, Google Scholar
- The relationship between shelf space and unit sales in supermarkets. J. Marketing Res. (1972) 9(4):406–412Crossref, Google Scholar
- The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets. J. Marketing Res. (1974) 11(3):286–294Crossref, Google Scholar
- Shelf management and space elasticity. J. Retailing (1994) 70(4):301–326Crossref, Google Scholar
- The Design of Experiments (1966) 2nd ed.(Hafner Publishing Company, New York) . (orig. pub. 1935.)Google Scholar
- Effectiveness of floor displays on the sale of retail products. J. Retailing (1985) 61(Spring):104–116Google Scholar
- Analysis of designed experiments with complex aliasing. J. Quality Tech. (1992) 24(3):130–137Google Scholar
- , Hirschman E., Stampfl R. Retail research: Problems, potentials and priorities. Competitive Structure in Retail Markets (1980) (American Marketing Association, Chicago) 68–77Google Scholar
- Fractional factorial designs in marketing research. J. Marketing Res. (1973) 10(3):270–276Crossref, Google Scholar
- Path data in marketing: An integrative framework and prospectus for model building. Marketing Sci. (2008) . ePub ahead of print October 9, http://dx.doi.org/10.1287/mksc.1080.0400Google Scholar
- Knowledge@Wharton The “traveling salesman” goes shopping: The efficiency of purchasing patterns in the grocery store. (2006) . Retrieved November 23, 2008, http://knowledge.wharton.upenn.edu/article.cfm?articleid=1608Google Scholar
- An exploratory look at supermarket shopping paths. Internat. J. Res. Marketing (2005) 22(4):395–414Crossref, Google Scholar
- Using a fractional factorial design to increase direct mail response at Mother Jones Magazine. Quality Engrg. (2006) 18(4):469–475Crossref, Google Scholar
- Testing 1–2–3: Experimental Design with Applications in Marketing and Service Operations (2007) (Stanford University Press, Stanford, CA) Google Scholar
- Quality improvement of an injection-molded product using design of experiments: A case study. Quality Engrg. (2003) 16(1):99–104Crossref, Google Scholar
- Introduction to Statistical Process Control (2004) 5th ed.(John Wiley & Sons, New York) Google Scholar
- The design of optimum multifactorial experiments. Biometrika (1946) 33(4):305–325Crossref, Google Scholar
- The buying impulse. J. Consumer Res. (1987) 14(2):189–199Crossref, Google Scholar
- Using experimental design to optimize the stereolithography process. Quality Engrg. (1997) 9(4):575–585Crossref, Google Scholar
- The science of shopping. Marketing Res. (2003) 15(3):30–35Google Scholar
- Inventory models with inventory-level-dependent demand: A comprehensive review and unifying theory. Eur. J. Oper. Res. (2005) 162(3):792–804Crossref, Google Scholar
- Assessing the impact of short-term supermarket strategy variables. J. Marketing Res. (1982) 19(1):72–86Crossref, Google Scholar
- Sales effects of in-store advertising and price specials. J. Advertising Res. (1975) 15(June):29–34Google Scholar
- Blocking, replication, and randomization—The key to effective experimentation: A case study. Quality Engrg. (1996) 9(2):269–277Crossref, Google Scholar

